Link building is a crucial aspect of SEO, particularly for SaaS companies that rely on search engines to achieve success. 91% of all web pages never receive any organic traffic from Google because they lack the right link-building tactics. If you don’t have good backlinks, your website could become lost among your competition. But if you use the appropriate tactics, you can cut through the noise and get organic visitors.
Backlinks show search engines that your site is trustworthy and has authority. For SaaS companies, every high-quality backlink helps them move up in search engine results and build trust. The most important thing is learning how to make those important links.
We’ll look at some good SaaS link-building tactics that can help your SEO in this tutorial. These methods, which range from do-follow links to press release strategies, will help your website become more authoritative and visible. Let’s talk about the best approaches to improve the SEO of your SaaS site.
What is SaaS link building?
SaaS link building is the practice of getting links to your SaaS website from other websites so that it ranks higher in search engines. Backlinks are links from other websites that point to your site. They show that people trust your content. If you have a lot of high-quality links referring to your site, you are more likely to show up on Google’s search engine results pages (SERPs).
SaaS companies normally work in very competitive niches, so they need a good link-building approach to get organic traffic and create trust. It includes several strategies, such as reaching out to people by hand, sending out news releases, and using different kinds of backlinks, such as do-follow and no-follow.
How many types of backlinks are there?
There are two primary types of backlinks: do-follow and no-follow. They both play important parts in SaaS link development tactics, but they do it in distinct ways to boost your SEO.
1. Do Follow Backlinks
Do-follow backlinks are the best for SEO since they provide your site authority from the site that connects to it. Search engines perceive a do-follow backlink as a vote of trust, which can greatly improve your domain authority and ranks. This kind of connection has a direct effect on how well your SEO works; thus, it’s an important part of any SaaS link-building plan.
2. No- Follow Backlinks
However, no-follow backlinks do not provide the linked site with any SEO authority. They don’t directly affect your domain authority, but they are still useful for getting more people to see your website and visit it. No-follow backlinks assist you in constructing a more natural link-building strategy by adding variety to your backlink profile. To keep a solid and well-rounded SEO foundation, you need a good mix of do-follow and no-follow backlinks.
Efficient link-building strategies
Now that we know what kinds of backlinks there are, let’s talk about some of the best ways to develop links that are specifically good for SaaS organizations.
1. Press release backlinks
Backlinks from press releases are a great approach to get more people to see your SaaS product. You can get backlinks from high-authority news sites by sending out a well-written press release announcing a new product feature or a big event in your business. These backlinks can really assist your firm get more exposure and improve its SEO.
2. Pr link building
Like press releases, PR link building uses public relations methods to get backlinks from sites that are seen as trustworthy. For SaaS companies, this could mean reaching out to bloggers, media outlets, and influencers to get backlinks from high-quality, relevant sites.
3. Manual link building
When you do manual link building, you ask website owners or bloggers directly for backlinks. For SaaS companies, this could mean asking for product evaluations, guest posts, or mentions in publications that are related to their business. Building links by hand is a very effective and regulated method, even though it takes time.
4. Natural link building
When other websites connect to your material without you having to ask, that’s called natural link building. When you publish good material that users would find useful, this often happens. Because they are earned and not asked for, these backlinks are the most valuable. SaaS companies can organically get links from bloggers, industry leaders, and websites in their sector by making useful content.
5. Image Backlinks
Image backlinks are links to photos or infographics on your website that other websites use. When another site utilizes your picture and connects back to your site, they are giving you a backlink. This works especially well for SaaS companies that utilize charts and infographics to communicate complicated ideas.
6. Profile Backlink
When you include a link to your website in the profile part of a website like a forum, social network, or business directory, you make a profile backlink. Getting these backlinks is easy, but they might not help your SEO much unless they originate from reputable sources.
7. Social bookmarking backlinks
Links from social bookmarking sites like Reddit, Digg, and StumbleUpon are called social bookmarking backlinks. These connections may not always be as good for SEO as other forms of backlinks, but they can still bring people to your site and help it get seen.
8. Business directory backlinks
Backlinks from business directories are links that come from putting your SaaS firm in online directories. Directories like Yelp, YellowPages, and others that are particular to your field can be wonderful places to get backlinks and local SEO traffic.
9. Broken link building
When you do broken link building, you look for broken links on other websites and advise that they use your material instead. This is a very good tactic because website owners usually want to fix broken links on their site, and your suggestion gives them a way to do that.
10. Podcast Backlinks:
You can get podcast backlinks by being on a podcast or being talked about on one. Podcasts may help SaaS companies create trust and get the word out about their brand. Many podcasts will also add links to your website in their show notes, which are great for SEO.
Indexing Backlinks
Search engines like Google find and keep track of the links that point to your website through a process called indexing backlinks. Do-follow backlinks are very important for this because they give your site authority and help it rank better in search engines. These links won’t help your SEO efforts if they aren’t indexed, even if they are high-quality.
No-follow backlinks don’t convey authority, but indexing them can still bring in visitors and make them more visible. A good mix of indexed do-follow and no-follow backlinks makes your link profile look genuine and varied, which helps your website’s trustworthiness and search engine rating.
Is link building still important for SEO?
The quick answer is yes: link building is still very important for SEO. Backlinks are still a big part of how search engines like Google rank websites, even though they have changed over time. But the quality of the backlinks is now more crucial than it has ever been. Building Natural Link is one of the best strategies to boost your rankings in 2025 and beyond.
Conclusion
To sum up, SaaS link building is important for improving your website’s SEO and making it easier to find on search engines. You may boost your domain authority and rankings by establishing a strong and varied backlink profile that includes both do-follow and no-follow links. Press release backlinks, manual outreach, and natural link building are all good ways to get people to visit your site without paying for it.
Keep in mind that not all backlinks are the same. It’s important to put quality over quantity and make sure that search engines can find your backlinks. Using a combination of do-follow and no-follow backlinks when creating links will assist in keeping your backlink profile healthy and genuine.
Are you ready to improve your SaaS SEO plan? Start using these link-building strategies right away and see your website move in the SERPs. If you need help from professionals to come up with a strong link-building plan, get in touch with us and let’s expand your SaaS business together!
FAQ’s
How to Get 100 Backlinks in 30 Days or Less?
If you want to develop 100 backlinks quickly, use manual link-building methods like asking for guest posts, submitting to directories, and using social bookmarking. Make content that people like to share, like infographics, and use broken link building to replace old links with your own.
What does link building for SEO mean?
Getting backlinks from other websites is part of link building for SEO, which helps your site’s authority and search engine ranking. Search engines see quality backlinks as an indication of trust and relevancy, which makes you more visible.
What is an example of link building?
Writing guest posts for relevant blogs and getting a do-follow backlink in return is one way to build links. Linking back to your site helps get more visitors and boosts your SEO.
Does Link Building Still Matter for SEO in 2025?
Yes, link building is still an important part of SEO in 2025. Backlinks are still a big influence in how search engines rank sites, even though algorithms have changed. They assist your site in becoming more authoritative and visible.
Is link building illegal?
Building links is fine, but using black-hat methods like buying backlinks or changing where links are placed can break search engine rules and get you in trouble. Use link-building methods that are ethical and natural.
How much should I pay for link building?
The price of link building changes based on the service and how good it is. Instead of only looking at pricing, it’s better to focus on reputable, high-quality sources. In the long run, good backlinks are worth more.
What is the difference between backlinks and building links?
Backlinks are links from other websites that point to yours. Link building is the process of getting those backlinks. Link building is all about finding ways to get high-quality backlinks that will help your SEO.
